Ideas for Starting the New Year Strong for Small Businesses and Nonprofits
Small businesses and nonprofits bear the brunt of the pandemic, with as many as 800 small businesses closing per day between April and September of 2020. There’s no way of knowing how much longer the economy will be down, nor how much longer people will be confined to their homes, but one thing is certain:
We must go into 2021 prepared for anything.
The more goal oriented your business is, the better its chances of survival are. The pandemic has likely changed the way we do business and interact with customers from now on. With that in mind, here are some ideas for starting the new year strong.
Perfect Your Website
Two-thirds of all online shopping is done on a smartphone, and that number will continue to climb. Everything from doctor’s appointments to ordering take-out can be done at our fingertips now.
As a small business, you should make it a goal to make your business’ website more mobile friendly. Over 40% of users who have problems with a website will quickly switch over to a competitor’s website. The faster and easier it is for people to access your website, the more sales you will make, and the more likely they will turn into loyal customers.
Build an App
An app available for download on Apple and Android is one of the best, most convenient, ways to reach customers with promotions, trends, and new products. Building a brand for your business on an app is a great way to keep customers involved and coming back for more. This of course, hinges on the app running smoothly, without glitches.
It’s a misconception that people do not like receiving promotional emails. As a matter of fact, 96% of people who earn less than $100,000 per year say they would like to receive promotional emails. The sweet spot of email marketing is finding how frequently to send out promotional emails. One way to gauge how frequently to email customers is providing email sign-up options, so they can choose how often they want to receive them.
After so much economic hardship in 2020, everyone is on the lookout for the best buys/deals available. Put your small business ahead of your competitors by using email marketing to generate awareness, conversion, and retention that will lead to profits in the new year.
Rank Higher in SEO
Growing your small business will take lots of online engagement. Promoting your social media and website isn’t enough, you must also rank high on search engines. 75% of consumers never scroll past the first page of search engine results, so your goal is to make it onto that coveted first page. Learning about SEO to drive more traffic to your site and increase sales is essential for success in the new year.
The line between your personal life and your business was likely blurred or erased in 2020. You’ve undoubtedly faced challenges and had to rethink the way your business operates altogether. Moving forward, set realistic goals for yourself, your employees, and your business. It’s okay to leave that correspondence for tomorrow, or to take a breather and recharge. Realize that you need time for yourself, your family, and your health.
Update Your Bookkeeping
Virtual bookkeeping saves you plenty of time, both up front and in the long run. There is no need to hire or train someone, and you don’t have to keep on top of them to make sure they’re doing it correctly. Virtual bookkeepers also use more efficient software than you could acquire in-house. This speeds up the process, and lets you use your time on more pressing matters.
GritForce Bookkeeping is here to help companies do what they do best! They provide a virtual bookkeeping service, personalized for small businesses and non-profit organizations. GritForce works with you to get your books in order so you can focus on your main priorities. Their goal is to assist you to understand your financial position, enabling you to make smarter, informed decisions.