Ideas for Starting the New Year Strong for Small Businesses and Nonprofits
Small businesses and nonprofits bear the brunt of the pandemic, with as many as 800 small businesses closing per day between April and September of 2020. There’s no way of knowing how much longer the economy will be down, nor how much longer people will be confined to their homes, but one thing is certain:
We must go into 2021 prepared for anything.
The more goal oriented your business is, the better its chances of survival are. The pandemic has likely changed the way we do business and interact with customers from now on. With that in mind, here are some ideas for starting the new year strong.
Perfect Your Website
Two-thirds of all online shopping is done on a smartphone, and that number will continue to climb. Everything from doctor’s appointments to ordering take-out can be done at our fingertips now.
As a small business, you should make it a goal to make your business’ website more mobile friendly. Over 40% of users who have problems with a website will quickly switch over to a competitor’s website. The faster and easier it is for people to access your website, the more sales you will make, and the more likely they will turn into loyal customers.